Have you thought about your website’s color scheme lately? If not, you should. The color scheme on your website says a lot about you as an attorney. Your color choices can make you look competent and trustworthy, or they can make you look unprepared and sloppy. People don’t always realize just how big of an … Continue reading Attorney Marketing: Why Website Color Scheme Matters
Law firm branding requires a specific and dynamic approach. Attorneys don’t need general marketing techniques. They need marketers who understand how law firms work. That’s where Innovative Attorney Marketing comes in. We work specifically with law firm marketing, so we have a full understanding of law firm branding. If you need help building your brand … Continue reading How to Build Your Brand as an Attorney
Between legalities, privacy laws, and other law firm issues, attorney marketing can become difficult. As a lawyer, you’re already familiar with attorney marketing, but have you ever thought about outsourcing? Law firms that outsource their marketing will notice plenty of benefits. We’ve listed just a few of our favorites below. Dual Expertise You’re an … Continue reading Benefits of Outsourcing Your Attorney Marketing
If you are an attorney who understands the importance of SEO for your practice to thrive, you might be asking if attorneys have special SEO considerations. The answer is yes – and no. SEO considerations are all about knowing what the rules are and following them closely. Once you understand what you should and shouldn’t … Continue reading What’s Different About Attorney SEO?
It’s a fact of attorney marketing: You can’t be successful without good SEO. Now you need to decide whether you’re going to get SEO help or try to handle it on your own. The idea of SEO is deceptively simple, which is why a lot of people avoid getting help. However, many people quickly find … Continue reading Top 5 Benefits of Getting SEO Help
Attorney social media marketing has sparked a lot of discussion among attorneys recently. Attorneys are divided over whether or not they should use social media at all. Since social media didn’t show up until after most of our compliance and privacy laws arrived, lawyers who work with delicate or high-profile cases are wary of social media and … Continue reading What Attorneys Should Know About Social Media Marketing
Is your website healthy? With a website analysis, you can find out. A website analysis acts like a checkup for your online presence. You can use it to figure out the ways in which your site excels and the areas that could use some improvement. When Innovative Attorney Marketing performs your website analysis, here are … Continue reading Do You Need a Website Analysis?
We’ve written before that paid ads aren’t enough when it comes to attorney marketing efforts. It’s true: You absolutely need organic SEO to get long-lasting and steady website traffic. However, that doesn’t mean that you should disregard pay-per-click ads altogether. PPC advertising, while insufficient on its own, is a fantastic way to supplement your organic … Continue reading How Paid Ads Can Supplement Your SEO Efforts
You’ve probably seen some poorly-designed law firm websites in the past. They use unnecessary flashiness, bad wording, and just look cheap overall. If you’re an exceptional lawyer, then you need exceptional law firm website design. You need a website that reflects your tone and values while drawing in potential clients. By insisting on all of … Continue reading What You Need from Your Law Firm Website Design