As an attorney, how will you know that you’ve chosen the right marketing company? At Innovative Attorney Marketing, we don’t provide anything less than our best for our customers. We don’t just claim to be the best. We use real actions and results to back up our claims. We have a multi-part strategy to help our … Continue reading Why Choose Innovative Attorney Marketing?
SEO stands for “search engine optimization.” Statistics show that only about 3% of internet users will go to page two of an internet search. So if you aren’t found on page one, you probably won’t be found at all through an organic search. But as much as SEO can help drive traffic to your website, … Continue reading Attorney SEO Mistakes and How to Avoid Them
Attorney marketing differs from other industries. You want to get your name out there for people to see, but you also want to establish yourself as a reputable lawyer. To do that, it is all about branding. Branding is a way to establish yourself in a specific light to your target audience. It also helps … Continue reading Attorney Marketing Ethics: How We Protect Your Brand
When you do an internet search for an attorney in your area, there are numerous options that show up. Just because an attorney’s website pops up first in a query, however, that does not mean that they are the best one to handle your case. In the same respect, if you are an attorney who … Continue reading Top Four Signs of a Credible Attorney Website
Have you thought about your website’s color scheme lately? If not, you should. The color scheme on your website says a lot about you as an attorney. Your color choices can make you look competent and trustworthy, or they can make you look unprepared and sloppy. People don’t always realize just how big of an … Continue reading Attorney Marketing: Why Website Color Scheme Matters
Law firm branding requires a specific and dynamic approach. Attorneys don’t need general marketing techniques. They need marketers who understand how law firms work. That’s where Innovative Attorney Marketing comes in. We work specifically with law firm marketing, so we have a full understanding of law firm branding. If you need help building your brand … Continue reading How to Build Your Brand as an Attorney
Between legalities, privacy laws, and other law firm issues, attorney marketing can become difficult. As a lawyer, you’re already familiar with attorney marketing, but have you ever thought about outsourcing? Law firms that outsource their marketing will notice plenty of benefits. We’ve listed just a few of our favorites below. Dual Expertise You’re an … Continue reading Benefits of Outsourcing Your Attorney Marketing
If you are an attorney who understands the importance of SEO for your practice to thrive, you might be asking if attorneys have special SEO considerations. The answer is yes – and no. SEO considerations are all about knowing what the rules are and following them closely. Once you understand what you should and shouldn’t … Continue reading What’s Different About Attorney SEO?
It’s a fact of attorney marketing: You can’t be successful without good SEO. Now you need to decide whether you’re going to get SEO help or try to handle it on your own. The idea of SEO is deceptively simple, which is why a lot of people avoid getting help. However, many people quickly find … Continue reading Top 5 Benefits of Getting SEO Help