Law Firm Marketing -

5 Attorney Marketing Tools that Maximize Your ROI

Jun 19 2021

When investing in marketing for your law firm, you want to make sure it’s providing some immediate benefits. But equally important is that it maximizes your return on investment for the long term. The best New Jersey attorney marketing plans take a long-term approach to growing your client base. So, what marketing tools do the … Continue reading 5 Attorney Marketing Tools that Maximize Your ROI →

Marketing Tips for the Competitive Field of Law

Jun 02 2021

It’s not a secret that the field of law is very competitive. And, when dreaming of being a New Jersey attorney, marketing probably wasn’t part of your vision. Marketing for law firms is critical for success but doesn’t need to be difficult. Innovative Attorney Marketing is a dedicated to attorneys and helping them achieve marketing … Continue reading Marketing Tips for the Competitive Field of Law →

Why a Professional Photo Shoot for Your Attorney Website is Worth It

May 26 2021

When you invest in a well-designed website for your law firm, it makes sense to include professional-grade photography. We often recommend a professional photoshoot when creating New Jersey attorney marketing plans. Image is vital to your brand and the success of your website. And professional photography reflects your image in its best light. When visitors … Continue reading Why a Professional Photo Shoot for Your Attorney Website is Worth It →

Digital Marketing Term Primer for Attorneys

May 19 2021

Legalese is a language skill for attorneys. However, legal jargon is not always easily understood by people outside of the law profession. In a similar vein, when you consider your New Jersey attorney marketing in the digital space, there are many terms that may be unfamiliar. And when you spend time every day conversing with … Continue reading Digital Marketing Term Primer for Attorneys →

What a Comprehensive Attorney Marketing Strategy Is and Why You Need One

May 12 2021

It’s true that most attorneys use a website for marketing, but not all attorneys incorporate an SEO strategy. This is like going to trial without witnesses and a prepared opening and a closing statement. When it comes to New Jersey attorney marketing, a comprehensive approach is the best way to receive real results. All of … Continue reading What a Comprehensive Attorney Marketing Strategy Is and Why You Need One →

6 Tips for Lawyers Who Write Their Own Blogs

May 07 2021

Lawyers realize many benefits from effective blogging. It’s a great New Jersey attorney marketing tool. Benefits include business development, client relations, community relations, marketing and public relations, media relations, branding, networking, publicity, and thought leadership. Innovative Attorney Marketing provides consulting services to help you craft blogs that achieve your marketing goals and reflect your brand. … Continue reading 6 Tips for Lawyers Who Write Their Own Blogs →

YouTube Video Ideas for Attorneys

Apr 27 2021

Attorneys who market themselves effectively know the importance of social media. The first choices for social media, like Facebook and LinkedIn, are excellent options for New Jersey attorney marketing. However, don’t overlook the power of YouTube for drawing potential new clients. Innovative Attorney Marketing is available to help you develop a comprehensive social media strategy. YouTube … Continue reading YouTube Video Ideas for Attorneys →

Free Advertising Ideas for Your Law Firm

Apr 20 2021

At Innovative Attorney Marketing, we’re experts in all things relating to advertising for lawyers. And when it comes to New Jersey attorney marketing, we have some tips for free advertising opportunities. A comprehensive marketing plan makes the best use of all resources, free and otherwise. Contribute Guest Blog Posts for Free Advertising Blogs need content. … Continue reading Free Advertising Ideas for Your Law Firm →

Digital Advertising Basics for Attorneys

Apr 13 2021

You know digital advertising is an important part of growing your client base. However, as a New Jersey lawyer, attorney advertising in the digital age is not your area of expertise. Fortunately, at Innovative Attorney Marketing, we are experts in digital advertising and are here to help you realize its full potential. Check out the … Continue reading Digital Advertising Basics for Attorneys →

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