When it comes to building an appealing attorney website, the design is crucial. You should keep in mind that the purpose of your site is to turn readers into clients. Your web design should appeal to your prospective clients and provide them with the information that they are looking for before they hire an attorney. … Continue reading Top 5 Ways to Make Your Website Appeal to Clients
Imagine writing amazing content and then seeing that content go straight to the garbage. Unfortunately, that’s the reality for a lot of attorney direct mail campaigns. Yes, your content matters. Your content matters very much, in fact. However, when your recipients won’t even open the envelope to begin with, all of that time you spent … Continue reading Quality Content or Junk Mail? How to Get Readers to Open Your Letters
Although marketing on the internet is highly critical to your attorney’s practice, it differs from other types of service and company marketing. The one way that it doesn’t differ, however, is in how your content affects your ranking and your consumer impression. If you want to ensure that you are not only driving traffic to … Continue reading How Effective is Your Content?
A legal blog differs from other kinds of blogs. As a lawyer, you want to use your website as advertising. But you also want to appear credible and provide answers to those clients who are looking for advice for their legal situations. It is a fine line to cross because you have to make sure … Continue reading Best Things to Include in Your Legal Blog
Looking for legal blog writers? Where did you start your search? You could hire all types of writers to keep your legal blog up-to-date. Plenty of bloggers have experience with marketing and SEO. If you’re an attorney, though, you’ll want writers who specialize in legal blogging, not general marketing. Why? Let’s talk about the most … Continue reading Why You Need Experienced Legal Blog Writers
As an attorney, how will you know that you’ve chosen the right marketing company? At Innovative Attorney Marketing, we don’t provide anything less than our best for our customers. We don’t just claim to be the best. We use real actions and results to back up our claims. We have a multi-part strategy to help our … Continue reading Why Choose Innovative Attorney Marketing?
SEO stands for “search engine optimization.” Statistics show that only about 3% of internet users will go to page two of an internet search. So if you aren’t found on page one, you probably won’t be found at all through an organic search. But as much as SEO can help drive traffic to your website, … Continue reading Attorney SEO Mistakes and How to Avoid Them
Attorney marketing differs from other industries. You want to get your name out there for people to see, but you also want to establish yourself as a reputable lawyer. To do that, it is all about branding. Branding is a way to establish yourself in a specific light to your target audience. It also helps … Continue reading Attorney Marketing Ethics: How We Protect Your Brand
When you do an internet search for an attorney in your area, there are numerous options that show up. Just because an attorney’s website pops up first in a query, however, that does not mean that they are the best one to handle your case. In the same respect, if you are an attorney who … Continue reading Top Four Signs of a Credible Attorney Website