Law Firm Marketing -

Want a Legal Blog But Don’t Have Time to Write?

Jul 11 2018

If you’ve thought about keeping a legal blog, you know that consistency is everything. If you only post when you have some inspiration and a spare minute, you don’t have a legal blog that can boost your business. You have a hobby at best. That’s where we come in. At Innovative Attorney Marketing, we create … Continue reading Want a Legal Blog But Don’t Have Time to Write? →

Marketing in a Digital World

Jul 04 2018

On this blog, we often talk about marketing in this new and ever-evolving digital world. Marketing has had to change a lot over the years, and there is no sign of it stopping. In this digital age, there are a few ways to reach out and market to your audience that continually prove to be … Continue reading Marketing in a Digital World →

Why You Should Track Your Marketing Progress

Jun 27 2018

When it comes to marketing, it often feels like trying to work with an untameable beast. It is an ever-changing and evolving industry that can be difficult to master. Because marketing and reaching your target audience is challenging, it is necessary to track your progress. Tracking your campaigns and strategies will open up a window … Continue reading Why You Should Track Your Marketing Progress →

The Importance of Knowing Your Target Audience

Jun 20 2018

With social media and online marketing taking over, each platform and area of the internet draws a different target audience. If you advertise in the wrong areas, you won’t have the kind of success your firm wants because you are not reaching the right people. This is why it is important to know your target … Continue reading The Importance of Knowing Your Target Audience →

Logos and Typeface: Why They Matter to Marketing Content

Jun 13 2018

There is more to marketing content than well-crafted words and sentences. When creating successful marketing content, there are a lot of elements to consider. Two of those elements are logos and typeface. These might seem secondary to the creative process, but in fact, they are paramount to creating professional and cohesive marketing content. Here is … Continue reading Logos and Typeface: Why They Matter to Marketing Content →

Importance of Jargon Free Marketing Content

Jun 06 2018

In the legal world, there is a lot of jargon. However, that doesn’t mean you should pepper your marketing with jargon that your potential clients might not understand. Even though you are advertising for a firm, it is crucial to keep your marketing content jargon-free. There are three main reasons you should keep your marketing … Continue reading Importance of Jargon Free Marketing Content →

Three Perks of Pay Per Click Ads

May 30 2018

Deciding where and how to advertise your firm can be a tricky task. There are many venues and all promise results. However, in the world of marketing, not all ads are created equal. If you are considering utilizing pay per click ads, there can be significant benefits. They are an excellent way for you to … Continue reading Three Perks of Pay Per Click Ads →

Why You Should Have a Legal Blog

May 23 2018

There are many options to market and advertise your firm to consider and creating a legal blog is one of them. It is a method that has numerous benefits and is low cost for you. Attaching a blog to your website is a simple enough task. However, it is one that can reap astonishing traffic … Continue reading Why You Should Have a Legal Blog →

Attract New Clients with Social Media

May 16 2018

All firms go through the struggle of attracting new clients. This is why marketing exists. Marketing is the key form of attracting new clients to your doors and inboxes. Now, marketing is moving online to the great big social media platforms that the majority of people frequent. With so many businesses moving their marketing to … Continue reading Attract New Clients with Social Media →

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