In this ever growing digital age, having a blog is quite critical for a law firm to attract new clients and keep the existing ones informed. Moreover, when you maintain a consistent blog for your legal firm, you can communicate with your clients about your firm and any new legal changes that they need to … Continue reading What Should Your Law Firm Blog be About?
If you are wondering what goes into a modern law firm website design, Innovative Attorney Marketing can help you. We have built hundreds of sites for law firms over the years. We know what makes a website stand out. Additionally, from content to SEO, we can help you build a robust website for your law … Continue reading Modern Design for Law Firm Website
If your law firm is considering innovative ways to market services, you should consider a direct mail marketing campaign. Targeted, direct mail promotions remain one of the most effective ways to reach your prospective clients. Of course, you cannot blindly launch a campaign. Instead, you will need to pay special attention to critical aspects of … Continue reading Have You Tried Direct Mail Marketing for Your Law Firm?
If you are looking for strategic law firm marketing techniques, you don’t need to look beyond Innovative Attorney Marketing. We provide a marketing service for law firms so that you can offload the marketing tasks and focus on your core business. Quite often, law firms believe that if they have the skill set, clients will … Continue reading Top 5 Law Firm Marketing Tips
If you are considering building or updating a website for your law firm, it’s crucial to comprehend the characteristics that can make or break its effectiveness. Moreover, the design and layout of a website for lawyers can make a big difference in attracting potential clients. On the other hand, if your site is unattractive and … Continue reading What Makes a Lawyer’s Website Effective?
Many lawyers may hesitate before using social media, but you shouldn’t have to as long as you use these tools responsibly. Social media tools like LinkedIn, Twitter, Facebook, and blogs provide a quick and easy way to keep in touch with your existing and prospective clients. Moreover, you can keep an eye on your competitors … Continue reading How Should Lawyers Use Social Media?
If you want to grow your law firm, digital marketing is the way to go in this ever-changing world. Moreover, a well-established SEO strategy will work wonders for your online marketing campaign. When pretty much every industry is turning towards digital marketing, law firms shouldn’t be left behind and should take advantage of the digital … Continue reading What’s the Best SEO Strategy for Law Firms?
Most law firms set aside a budget for different marketing techniques. While online marketing is a useful technique, sometimes you have to venture out into PPC (pay-per-click) advertising to get more leads. Content marketing for law firms is a reliable technique that establishes your brand but also attracts potential clients. On the other hand, PPC … Continue reading Content Marketing vs. Pay-Per-Click Advertising for Law Firms
Are you up-to-date on your law firm marketing strategies or do you need to tweak them a little bit to stay relevant to your clients? In order to attract a steady stream of clients, you can adopt the following effective strategies in your marketing plan. How’s Your Brand Recognition? You may have established a brand … Continue reading Are Your Law Firm Marketing Strategies Working?