Advertising is a significant part of attracting new clients for any New Jersey attorney. Building a robust attorney marketing plan and executing it in a disciplined manner can make your brand much more visible and increase your client base. Not only is it essential to develop relevant advertisements to market your law firm, but it … Continue reading Why Your Ad Timing Matters In Your Attorney Marketing Plan
Advertising is essential for attorneys as much as it is for any business to attract new clients. Attorney paid advertising is a beneficial way to get more traffic towards your website and therefore increase your business. However, since it is paid advertising, you need to ensure that your money is being utilized carefully and you … Continue reading Does Attorney Paid Advertising Actually Work?
If you are a New Jersey attorney and looking to get started on your marketing campaign, Innovative Attorney Marketing can help you. When you successfully create an online marketing campaign for your law firm, you are putting yourself front and center of your new clients. While building your digital marketing campaign, you also need to … Continue reading Want a Free Attorney Marketing Analysis?
A good marketing campaign is crucial for any business to thrive. After all, if the customers don’t know about the product, how will they get access to it? New Jersey attorney marketing campaigns are no different. In today’s digital age, an online content marketing strategy works wonders for attorneys. In your marketing plan, you need … Continue reading What to Include in a New Jersey Attorney Marketing Campaign
Attorneys can get new business from social media channels as well as build their branch equity. Social media management for attorneys is beneficial but not easy. There are so many tools and sites to choose from. Without understanding will give you the best return-on-investment (ROI), you could be wasting your time and effort. You should … Continue reading Which Social Media Sites Should Attorneys Use?
When it comes to building an appealing attorney website, the design is crucial. You should keep in mind that the purpose of your site is to turn readers into clients. Your web design should appeal to your prospective clients and provide them with the information that they are looking for before they hire an attorney. … Continue reading Top 5 Ways to Make Your Website Appeal to Clients
Imagine writing amazing content and then seeing that content go straight to the garbage. Unfortunately, that’s the reality for a lot of attorney direct mail campaigns. Yes, your content matters. Your content matters very much, in fact. However, when your recipients won’t even open the envelope to begin with, all of that time you spent … Continue reading Quality Content or Junk Mail? How to Get Readers to Open Your Letters
Although marketing on the internet is highly critical to your attorney’s practice, it differs from other types of service and company marketing. The one way that it doesn’t differ, however, is in how your content affects your ranking and your consumer impression. If you want to ensure that you are not only driving traffic to … Continue reading How Effective is Your Content?
A legal blog differs from other kinds of blogs. As a lawyer, you want to use your website as advertising. But you also want to appear credible and provide answers to those clients who are looking for advice for their legal situations. It is a fine line to cross because you have to make sure … Continue reading Best Things to Include in Your Legal Blog