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Website Conversion Optimization

Website Conversion Optimization

Do you know what percentage of your website visitors turn into leads and paying clients? At Innovative Attorney Marketing, our Website Conversion Optimization services help you improve the number of visitors who turn into clients.

Conversion optimization can:

  • Boost customer trust
  • Improve your calls-to-action to prompt readers to take the next step
  • Make your law firm website more relevant to readers
  • Increase the number of visitors who become clients
  • Lower your customer acquisition costs or how much each new client costs you
  • Improve your conversion funnel to make paid advertising more effective
Website Conversion Optimization

What is Website Conversion Optimization?

We begin by analyzing the type of traffic that is going to your webs pages to make sure you are getting traffic from the right sources. For example, if someone is searching for your legal services, they should not be arriving at your home page. Each service should have its own landing page to direct visitors to the information they are looking for and make it more likely that they will take the next step of getting in touch with you.

Legal Website Optimization

We will also analyze and optimize each landing page to make sure its message matches the searches that are leading visitors to the page to begin with. Your landing page is where many users will get their first impression of your legal practice areas, and these pages are likely the most under-optimized on your website. We will test and refine every landing page, especially those that receive the most traffic, based on real results and ensure you have clear and well-written web copy. We will ensure every landing page has the elements for success including a clear call-to-action, an effective headline, and a narrow focus.

Effective conversion optimization may also require reducing the number of calls-to-action on your website and make it clear what users should do next. Your calls-to-action should clearly stand out and be the first thing that visitors see. We will use a variety of methods like contrasting color to prompt users to take the desired action.

Your conversion funnel will also be streamlined to avoid unnecessary information requests and other hurdles that decrease conversions. There are many confusing or annoying obstacles that may prevent your visitors from becoming leads. To reduce friction and improve your conversion rate, we may:

  • Create targeted landing pages.
  • Remove navigation from landing pages.
  • Shorten lead capture forms to reduce the amount of information requested.
  • Place forms above the fold.
  • Use action language in calls-to-action.
  • Make it as easy as possible to contact you or request information.
Conversion Rate Optimization

Legal Website Optimization

Conversion optimization is not based on guesses, nor is it about getting as many visitors to your website as possible. Our conversion rate optimization is a systematic approach to improve the performance of your law firm's website based on analytics, user feedback, and your unique objectives.

If you are ready to get more of the right kind of clients and maximize your profits, contact Innovative Attorney Marketing today to get started!

Conversion Rate Optimization
Call to Learn More About Website Conversion Optimization!