We understand that first impressions are everything and your attorney website represents the foundation of your online marketing strategy. We design and develop custom websites for attorneys and law firms that deliver real results and help you establish a strong online presence. Innovative Attorney Marketing works exclusively with attorneys and law firms with an in-depth knowledge of the legal industry and what potential clients are looking for. We have an amazing team of legal writers, website designers, and developers who build custom-made websites to fit each attorney's practice area, brand, and personality.
Your website is a chance to show potential clients what makes you different from the competition. Innovative Attorney Marketing will work with you from concept through launch, to understand your goals and what you want from your website. We will help you craft a tailored strategy for success and develop a website that will get you there.
At Innovative Attorney Marketing, we offer a variety of website design packages ranging from starter setup to a large-scale production. Our larger website development projects include a photo and video shoot with a production team, actors, and models to add powerful custom images to your marketing material.
We specialize in marketing for law firms and attorneys exclusively. Our team includes experienced legal writers and web developers who have the skills and knowledge necessary to build a successful website.
At Innovative Attorney Marketing, we always begin by assessing any existing website you have to develop a comprehensive and tailored strategy. We will analyze your current search engine rankings, website traffic, and links to give baseline metrics. If you do not have a website, we will provide estimates for an optimized attorney site.
Next, we will conduct extensive research on your competition to see what other attorneys are doing. We will analyze what they are doing right and where they are going wrong, to help you take advantage of your best opportunities. During this discovery phase, we will work with state bar associations to ensure your website meets ethical boundaries.
Once the discovery phase of your project is complete, we will provide an audit to give you numbers in hand. We will make recommendations about the best course of action to develop a user-friendly and powerful attorney website that converts visitors into paying clients.
The next important stage of development is creating a comprehensive strategy for your law firm website that fits your needs and goals. We will make changes to this strategy regularly and reassess the plan every month to make sure you are meeting your conversion goals.
This law firm marketing strategy begins with keyword research and law firm branding to ensure your website is designed for your legal practice areas. We will then develop content both written and visual, to support your attorney branding and keywords. You will always have the chance to review and approve the content. Search engine optimization is the final component of your strategy.
There are many factors that go into a successful attorney website, including easy to navigate features, call-to-actions to encourage site visitors to contact you, and ensuring your website offers value. We will build a completely mobile responsive website, as many of your potential clients will be searching for a local attorney, most likely using their phone or tablet. This means your website's content will automatically adapt to mobile device users.
You will receive mock-up designs regularly with the opportunity to make unlimited revisions.
Finally, we will work on search engine optimization to make sure your pages are all designed to be easy to find. Our SEO strategy for your website will include on-page optimization to optimize each page for a specific keyword phrase, brand building, and media relations.
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